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Brand guidelines

Download Kit

Brand guidelines

Download Kit

Download Kit

Brand guidelines

Brand guidelines

Logo

The logo comprises the Razorpay word-mark and the Razorpay Glyph. It embodies are ethos of being cutting-edge and tech-first; mirroring the innovative spirit of our financial solutions.

Distinct. Simple. Sharp.

Logo Mark

Word Mark

Logo

Clear space around the logo is equal to the height and width of the logo mark. By maintaining consistent clear space across collaterals, the logo remains visually distinct and uncluttered, allowing it to stand out effectively.


Logo-lockup

When used with a partner logo, the placement and alignment will be as shown. We give both equal prominence. After all, our partners are essential collaborators, and their presence is valued as much as our own.

Partnership-lockup

Primary Usage

There are two versions of the logo to be used on dark and light backgrounds.

Secondary Usage

In situations where colour use is limited, it is recommended to use an all-black or all-white logo for maximum visibility.

In situations where colour use is limited, it is recommended

to use an all-black or all-white logo for maximum visibility.

Pantone®: 279 C
CMYK (%): C 80% M 42% Y 0% K 0%
RGB (0-255): R 51, G 149, B 255

Light Blue

#3395FF

Pantone®: 2767 C
CMYK (%): C 100% M 90% Y 37% K 35%
RGB (0-255): R 12, G 38, B 81

Navy Blue

#0C2651

In spaces where the entire logo doesn’t fit, the logo-mark can be used without the logotype. This is how it shows up on different coloured backgrounds.

Logo-mark Usage

Things to avoid. At all costs.

Do not distort the logo by
stretching or twisting it; it's
not Play-Doh.

Do not alter the logo
lockups. They are locked
for a reason.

Do not rotate the logo,
it’s not the sun.

Do not use the logo without
the logo mark. This dynamic duo can’t be separated.

Do not shrink down
the logo to a size where it is not legible. Size matters.

Don't go all Picasso on the logo and start changing colours.

Do not use the greyscale version. Use colour, all black or all white,
as required.

Do not use any gradients on the logo. We repeat, it’s not a rainbow.

Do not add effects to the logo.
‘Drop’ the drop-shadow.

No masks, no textures.
This logo isn’t into masquerades.

Things to avoid. At all costs.

Do not distort the logo by
stretching or twisting it; it's
not Play-Doh.

Do not alter the logo
lockups. They are locked
for a reason.

Do not rotate the logo,
it’s not the sun.

Do not use the logo without
the logo mark. This dynamic duo can’t be separated.

Do not shrink down
the logo to a size where it is not legible. Size matters.

Don't go all Picasso on the logo and start changing colours.

Do not use the greyscale version. Use colour, all black or all white,
as required.

Do not use any gradients on the logo. We repeat, it’s not a rainbow.

Do not add effects to the logo.
‘Drop’ the drop-shadow.

No masks, no textures.
This logo isn’t into masquerades.

Things to avoid. At all costs.

Do not distort the logo
by stretching or twisting
it; it's not Play-Doh.

Do not alter the logo
lockups. They are locked
for a reason.

Do not rotate the logo,
it’s not the sun.

Do not use the logo without the logo mark.
This dynamic duo can’t
be separated.

Do not shrink down
the logo to a size where it is not legible. Size matters.

Don't go all Picasso on
the logo and start changing colours.

Do not use the greyscale version. Use colour, all black or all white,
as required.

Do not use any gradients on the logo. We repeat,
it’s not a rainbow.

Do not add effects to
the logo. ‘Drop’ the
drop-shadow.

No masks, no textures.
This logo isn’t into masquerades.

This brand expression guide should be used in conjunction with
other more specific guides around each element of our brand.
© 2025 Razorpay. All rights reserved.
This brand expression guide should be used in conjunction with other more specific guides around each element of our brand.
© 2025 Razorpay. All rights reserved.
This brand expression guide should be used in conjunction with
other more specific guides around each element of our brand.
© 2025 Razorpay. All rights reserved.
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