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Brand guidelines

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Brand guidelines

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Brand guidelines

Brand guidelines

Our Brand

We are a

Disruptor’s

Champion.

We are a

Disruptor’s

Champion.

We are a

Disruptor’s

Champion.

Building products that solve for end-to-end money movement went on to become Razorpay’s Product Proposition.

Empathy for our audience who we see as a community of disruptors shaped Razorpay's Brand Story.

Our genesis story

“Our focus on payments grew from the empathy we had for startup founders.

We knew that solving this issue would simplify things for many new startups in the country.”

“Our focus on payments
grew from the empathy
we had for startup founders.

We knew that solving this
issue would simplify things
for many new startups
in the country.”

“Our focus on payments
grew from the empathy
we had for startup founders.

We knew that solving this
issue would simplify things
for many new startups
in the country.”

This brand expression guide should be used in conjunction with other more specific guides around each element of our brand.
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